It’s no secret that VIDEO is the best way to market your business on social media.
But there are soooo many conflicting opinions out there around what’s the best way to approach video for your biz…
Maybe you’ve heard some of them?
Nah. I’m not buying it. 🤷🏻♀️ Are you?
When you post videos on INSTAGRAM…
… You’re building your credibility checkpoint – aka where everyone is gonna check you out to make sure you’re legit.
… You can show your personality with fun and entertaining videos, and you can sell without being salesy.
… You’ll create traction fastest, and get more immediate sales growth than on other platforms.
Instagram is amazing for relationship building.
Bottom line – if you want to be able to post & attract leads immediately, Instagram is your jam.
But you shouldn’t put all your eggs in one basket with Instagram… I promise, you’ll regret it later.
*** My Instagram was DELETED back in 2020. And the 2500 followers I had worked SO HARD to attract… were gone. POOF. ***
>>> Moral of the story? You need a multi-platform strategy.
When you post videos on YOUTUBE…
… You’re building your expert profile.
… You’re creating searchable content that will bring in leads for months or even years.
… You’re helping people find your content quickly + driving engagement with just a few tricks.
FUN FACT: YouTube is the second largest search engine in the world with over 2 billion monthly logged-in users.
And get this – 68% of YouTube users watched YouTube to help make a purchase decision.
Talk about visibility that keeps on comin’. (And bringing in leads on AUTOPILOT!)
*** When my son started at his brand new daycare – his teacher literally looked at me funny and said, “Hey, I’ve seen your YouTube videos.”
YouTube is the VISIBILITY KING. (Or queen 👑)
But friend – just like you shouldn’t put all your eggs into the Instagram basket – the same applies to YouTube.
Because in the beginning, posting YouTube videos might not be fast enough to gain the traction you need to make a real difference in your business.
When you use YouTube for your long-game, long-term growth strategy that attracts leads on repeat.
And you use Instagram to get more immediate results and sales growth.
Want to learn more about using Instagram and YouTube to get leads for your business? >>> Check out my YouTube Channel & Instagram!
And read more blogs about social media here. 🙂
