Your business will never reach its highest earning potential without a marketing strategy. 

I know, I know, it’s a bold statement to make this early in the day, but I just can’t keep this to myself anymore! 

So take a sip of that coffee my friend, because we’ve got a lot of ground to cover.

Implementing a marketing strategy will truly change your life and your business! 

It will make your marketing efforts more impactful, and will free up your time to do more of the things that you love.

So if you’re dying to spend less time sitting around writing captions, trying to figure out what to say, you definitely need to start thinking about utilizing a marketing strategy.

5 Ways a Marketing Strategy will Transform Your Business:

  1. It increases your bottom line. A strategy ensures consistency. Consistency builds trust with your audience. And trust from your audience leads to sales.
  2. You’ll free up countless hours of your precious time!  By batch creating your social media and marketing content, you free up countless hours of frustration. No more painful hours of trying to come up with captions on the fly, hoping and praying that one of them will stick and land you a client. A strategy takes the guesswork out of the equation!
  3. You provide better, more valuable content for your audience. This leads to them getting to know you, builds trust in your authority and credibility, and gets them to like you. Which leads to sales.
  4. Your marketing efforts become more… well, strategic. Instead of just taking a shot in the dark, hoping your content brings in the right people, you start creating more directional, purpose-driven, and specialized content that appeals directly to your ideal customers.
  5. You stop chasing followers and start attracting an audience. By putting out content that is relevant to your business goals, you start to attract the people who are seeking the information you have – your ideal customers!

Not sold on the idea of a marketing strategy yet? 

Sound like more work than it’s worth?

Okay friend – time for a dose of the cold hard truth: Your marketing will be significantly less impactful without a strategy.  

So it is 100% worth the little bit of extra work up front! 

Look, I’ve been living and breathing social media marketing and strategy for more than 7 years now.

I’ve seen a lot of companies and clients who do it right, and a lot who do it wrong.

You can create content all day, and not make a single difference in your business’s bottom line. And *nothing* is more frustrating than putting in your blood, sweat and tears… for nothing in return. 

This is why a strategy makes all the difference! 

When you execute based on a strategy, it creates forward momentum! It propels you towards your business goals!

Alright, cool cool cool… you get it. You need a marketing strategy. So, where do you start?

When you are creating a marketing strategy for your business – you always want to place the highest emphasis on providing FREE value to your customers

But let me be clear: this doesn’t mean giving away all of your services or expertise for free.

My mentor and business coach Ashley Shaw says it best – you want to give away the “what” and the “why” for free, but not the “how.” 

For example, you provide “what” your customers need to do in order to achieve the transformation you’re selling, you provide “why” they need to do this to achieve the transformation.

But they have to pay for the “how” – the roadmap to get from point A to point B.

Add Value, Add Value, Add Value

So with this in mind – start developing your free content that serves your ideal customers, and provide information that they are looking for!

When you shift your focus to serving your audience, instead of selling to them – it creates a more inviting atmosphere for you to build your know, like and trust factors.

Now, I never said it would be easy. Marketing strategies aren’t cookie-cutter, one-size fits all solutions from business to business.

BUT. There is a universal formula that works for every business when developing your brand’s marketing strategy!

4 Steps to Develop and Execute an Effective Marketing Strategy:

  1. Identify the pillars of your business and brand values.
  2. From your pillars and values, create long-form content that serves up value to your ideal customers.
  3. Break down your long-form content and repurpose it into social media posts and emails. 
  4. Schedule your content to post at the optimal times for each social platform.

These steps will help you move towards your business goals, save time and maximize your impact with your marketing efforts!

If you’re into this kind of content – let’s talk about marketing, branding, videos, photos and strategy in my Free Facebook Group – The Visual Storytellers Community!

I love to nerd out, you’ll see. 🙂

Happy brand-building friend.