Video Secrets is my private podcast for entrepreneurs who want to grow their brand and bank account with video. Inside, you’ll learn the exact strategies, mindset shifts, and systems to get visible, attract aligned clients, and turn content into consistent income.
Inside this 6-month group program, you’ll create and implement content creation systems that establish you as a thought leader, and grow your income by leveraging video on social media, and landing more stages and speaking opportunities.
My approach leverages a two-platform content marketing system – one long-form platform, like YouTube or a podcast, and a short-form platform, like Instagram or LinkedIn.
All designed to work within your individual energy capacity & schedule.
Elevated visibility experiences that turn your next moment into content for months, this is where your next level gets caught on camera.
Events include: Industry Icon & The Content Collective!
Photos + Video Content that looks like you, feels like you, and give you endless content to use across your website, socials, and marketing.
Events, Personal Brand From personal brand videos to speaker reels to full event coverage
... and then I moved into producing infomercials in Los Angeles, where I learned a formulaic way to sell with video.And now, I’m your favorite online video expert who helps you leverage content so you can build the life you’ve always dreamed of.
Watch the Big Energy production reel below for a glimpse of what we can accomplish together, or visit our website using the link below.
This space is built on creativity, connection, and unapologetic self-expression.
But let’s be clear about the foundation.
POV: you open your phone and FREAK OUT staring at a blank content calendar for the third day in a row.
… then you google “what to post as a [your industry]” like it’s going to hand you a personality.
Then you find my account.
And suddenly you’re not stuck, you’re just… behind on a system you didn’t know existed.
That system? The Content Cheat Code.
👉🏼 Tell it who you serve and what you sell
🫰🏼In 90 seconds you get 90+ days of content built around what your actual buyers are already asking.
Not generic AI fluff.
And definitely not “5 tips” nobody asked for.
💃🏻 Real content pillars + high-intent questions, mapped out for you. $22. Less than your iced coffee habit this week.
Comment “CHEAT CODE” to grab the tool - go stop guessing.
![POV: you open your phone and FREAK OUT staring at a blank content calendar for the third day in a row.
… then you google “what to post as a [your industry]” like it’s going to hand you a personality.
Then you find my account.
And suddenly you’re not stuck, you’re just… behind on a system you didn’t know existed.
That system? The Content Cheat Code.
👉🏼 Tell it who you serve and what you sell
🫰🏼In 90 seconds you get 90+ days of content built around what your actual buyers are already asking.
Not generic AI fluff.
And definitely not “5 tips” nobody asked for.
💃🏻 Real content pillars + high-intent questions, mapped out for you. $22. Less than your iced coffee habit this week.
Comment “CHEAT CODE” to grab the tool - go stop guessing.](https://i0.wp.com/shanayurko.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png?w=1140&ssl=1)
Hey, I’m Shana 👋🏼
Video strategist, speaker, visibility coach, and the woman who will probably tell you that being really freaking good at what you do isn’t enough if nobody knows you exist 😉
I’m a wife, mama, entrepreneur, creative, and a BIG believer that the right video can change the trajectory of your business.
And somewhere along the way, helping women get comfortable on camera turned into something so much bigger.
Today, I help women stop being the best-kept secret in their industry and become the person people know, trust, remember, and want to work with.
Here’s a little of what I do ⬇️
🎥 Big Energy Creative – My production company where we create high-quality video, photography, speaker reels, and authority-building content that actually LOOKS as good as the work you do.
🎤 Industry Icon – My signature stage and visibility experience for entrepreneurs ready to step into their speaker era. We develop your message, get you on a professionally produced stage, capture the proof, and help you turn that moment into more visibility, opportunities, stages, and sales.
✨ Video Magic – My 6-month visibility accelerator where I coach entrepreneurs on showing up confidently on camera, creating content that grows their audience, and actually turning video into leads and sales.
🔥 Speaker – You’ll also find me on stages talking about video, visibility, storytelling, content strategy, profitable offers, mindset, and what it actually takes to become magnetic in a room AND on a screen.
And outside of all the titles?
I genuinely believe there are way too many brilliant women sitting on businesses, stories, ideas, and messages that more people need to know about.
You don’t need to become someone else to be more visible.
You need to stop hiding the version of you that’s already fucking powerful.
Ctd in comments
I almost didn’t come to this event. 👇🏼
But the divine nudges just kept coming.
And after meeting Lindsey in-person, and filming her at @fempire_summit - I loved getting to know her.
And I thought - she probably attracts some really cool humans.
Spoiler alert - I’ve already connected with so many incredible women.
And I know there’s so much waiting for me this weekend.
I was actually told during my Reiki session the day before traveling to PHX that my inner child little girl Shana wants to PLAY.
Soooo… you might start seeing more of this girl learning how to have fun again. 🫶🏼💃🏻
Who’s here at @powerhouse_women ?!? Let’s make the comments a connection space🎉⚡️
I saved the best for last. 🤭👇🏼
This week we talked about understanding your audience, finding better ideas, using story, starting conversations, and building content that leads to the sale.
But here’s the truth: the best content creators aren’t more creative than you.
They just understand their audience better.
So I built something to close that gap for you.
It’s called The Content Cheat Code: an AI tool trained on MY marketing brain.
Plug in your ideal client and your offers, and it hands you an entire content strategy:
🔥 content pillars to rotate through
🔥 plus 25 of the most burning questions your audience is already asking - under EACH pillar.
This is the exact thinking I’ve charged private clients thousands for!
And now it’s a tool you can use anytime you’re stuck.
No more staring at a blank screen.
No more drowning in ideas that don’t convert.
Just content that’s relevant, valuable, and built to attract the right people.
Comment “CHEAT CODE” and I’ll send you everything. 👇
V important discovery on my way to @powerhouse_women today 😂😂😂
Please tell me I’m not the only one who thinks about this every time I’m at the airport?!?
Epic start to the beginning of an epic weekend! Coming for you @lindseymarieofficial !!!!
Selling without becoming a slimy salesy monster? Yeah, it’s possible. 👇
Welcome back to Content Cheat Codes!
Content Cheat Code 6: Every piece of content should lead somewhere.
Your content shouldn’t just educate. It should prepare someone for the next step.
Ask yourself: “If someone believes everything I just taught, what would they naturally need next?”
That’s where your offer comes in.
When your content solves one piece of the puzzle… people naturally want help solving the rest.
Selling doesn’t feel pushy when your content creates momentum, and when it gives them a SMALL win that makes them want the bigger one.
🔥 Which you sell.
Take it one step further: your content should show people EXACTLY what you help them with… without screaming “buy from me!!”
The easiest way to do this?
Rotate through different content pillars that span your expertise.
Different tips, different stories, different angles every day.
Never feels repetitive…
…but it makes them STOKED to buy from you.
📝 Today’s homework:
Look at your last 5 posts. Do they naturally lead people toward your offer?
If not — write down ONE sentence you could add, or one shift you could make, that bridges the gap.
Tomorrow: the final Content Cheat Code. I’m showing you the exact system I use to stop guessing what to post. You don’t want to miss it.
Xo,
Shana
This will change your content forever.
Content Cheat Code #5:
Make your audience feel seen before you teach them anything.
People don’t save content because it’s packed with info.
They save it because they feel understood.
When someone knows, beyond a shadow of a doubt that you’re speaking directly to THEM, they believe your solution will actually work.
So before you teach… describe the problem first.
Say the thing that makes them stop and think:
“Wait. That’s literally me.”
Once someone feels understood, they’re finally open to hearing your solution.
This matters more than ever right now.
Because people have two options:
→ Type their question into Claude and get the fast answer
→ Or find the human online — you — who just proved you actually get them
Fast doesn’t build trust. Feeling seen does.
Homework:
Rewrite one of your captions.
Don’t open with a tip. Open with your dream client’s struggle.
Tomorrow: how to lead people toward your offer without sounding salesy 👀
But why do all of @bo.yurko ‘s noises sound the same? 😂
You make the face I make the sound…
lol I cackled editing this. Should we do more?
