Video Secrets is my private podcast for entrepreneurs who want to grow their brand and bank account with video. Inside, you’ll learn the exact strategies, mindset shifts, and systems to get visible, attract aligned clients, and turn content into consistent income.
Inside this 6-month group program, you’ll create and implement content creation systems that establish you as a thought leader, and grow your income by leveraging video on social media, and landing more stages and speaking opportunities.
My approach leverages a two-platform content marketing system – one long-form platform, like YouTube or a podcast, and a short-form platform, like Instagram or LinkedIn.
All designed to work within your individual energy capacity & schedule.
Elevated visibility experiences that turn your next moment into content for months, this is where your next level gets caught on camera.
Events include: Industry Icon & The Content Collective!
Photos + Video Content that looks like you, feels like you, and give you endless content to use across your website, socials, and marketing.
Events, Personal Brand From personal brand videos to speaker reels to full event coverage
... and then I moved into producing infomercials in Los Angeles, where I learned a formulaic way to sell with video.And now, I’m your favorite online video expert who helps you leverage content so you can build the life you’ve always dreamed of.
Watch the Big Energy production reel below for a glimpse of what we can accomplish together, or visit our website using the link below.
This space is built on creativity, connection, and unapologetic self-expression.
But let’s be clear about the foundation.
Is it avoidance or self-preservation? 🫠✈️
(Plot twist - the travel BECOMES the content 😜)
Catch flights not anxiety. 🤙🏼
[content creation humor ]
![Is it avoidance or self-preservation? 🫠✈️
(Plot twist - the travel BECOMES the content 😜)
Catch flights not anxiety. 🤙🏼
[content creation humor ]](https://i0.wp.com/shanayurko.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png?w=1140&ssl=1)
Human > 🤖
The trust recession brought about by AI is actually going to do you a FAVOR - once you figure out how to use your humanness to build trust.
AI can give anyone information. It can’t give them experience.
People aren’t tuning in for facts anymore, they’re tuning in to know you, and why you’re the one to trust.
That’s part of why, after going quiet for 3 years... I’m finally telling my full story now.
If you want the real story behind this “new visibility era” comment YOUTUBE and I’ll send you the link. 👇
🎥 New YouTube Video is LIVE. 🎉 Hit my bio to watch the full 17-minute update - and story of the evolution we’ve been on these past few years!
A whole lotta fun in this neurospicy package 💃🏻
Hey!
I’m Shana. 😎
Eternal optimist.
Overachiever.
2/4 Manifestor.
Enneagram 3.
Mom of 2.
Wifey 4 lifey.
Gym girly.
Entrepreneur.
Woo woo witchy.
Crunchy.
But also loves Botox.
Video coach.
Video producer.
Marketing nerd.
Marvel nerd.
Harry Potter nerd.
Star Wars nerd.
Dragon nerd.
Nerd.
Fantasy lover.
Adrenaline junkie.
Lover of humans.
Ultimate girls girl.
Let’s be pals. 👯♀️
Xo, Shana
Why is this so hard?! 😅
PS - episode 2 of my private podcast is all about how to overcome these obstacles to video.
Comment “SECRETS” and I’ll send it to you.
Every time you sit down to post and think “I have no idea what to say,” that’s not a sign you’re bad at marketing.
It’s a sign your content has no job to do.
You don’t have a creativity problem.
In fact - you probably have TOO MANY ideas.
This is a strategy problem my friend.
Tell me if this is familiar… you post when inspiration hits, ask ChatGPT for “30 content ideas,” get something generic, use half of it, and burn out before you ever build any real momentum.
Then the leads stay inconsistent, and you start wondering if your business is even interesting enough to talk about.
It’s not you. I promise.
It’s the model.
More content was never the answer. Strategic content is.
Every post you publish should have one job: get discovered, build trust and connect, answer a buyer’s actual question, or move someone toward the sale.
When you know which job each post is doing, you stop guessing and start building a system that compounds.
That’s exactly what The Content Cheat Code does for you.
It maps your audience, pulls the exact questions your buyers are already asking, builds your content pillars, and hands you 90+ days of strategic, lead-generating content.
In minutes.
Not generic AI ideas.
These results have MY marketing brain behind every post.
If you’re done guessing what to post and ready to publish content that’s actually built to convert…
Comment “CHEAT CODE” and I’ll send you the details.
I can’t believe I let this affect me for YEARS…
Body shame shouldn’t keep you from:
💃🏻 putting on the swimsuit with your kids at the pool
💃🏻 wearing the shorts when it’s a thousand degrees
💃🏻 doing the fitness class you’ve always wanted to try
💃🏻 getting on camera for your business
💃🏻 being intimate with your partner
💃🏻 showing up confidently in rooms you BELONG in
You’ll always have a spot here. 🫶🏼
Xo,
Shana
In all seriousness we need to know the vibes.
This part of my personality & wiring definitely plays into my business life more than my personal life.
I am extremely organized in my work.
And yet I also have ADHD so our house tends to look like a tornado came through when I’m at home 🫠
I love a good plan especially when it comes to work projects.
But I will often times rebel against the calendar because nobody tells me what to do - even past me. 🙃
It’s a vicious cycle, and an oxymoron, and confusing when you think about it too hard. 😅
I’m a Virgo Sun, Scorpio Moon, Cancer rising.
(And I leverage systems like Astrology, Enneagram and Human Design in my business and with my clients too!)
They have a beautiful way of helping us feel seen, and understanding how to work with our innate gifts and struggles.
Anyways, what’s your sun sign?👇🏼
