Steal my content secrets 👇🏼

One question = an entire week of content. Here’s how. 🔑

Yesterday we talked about finding the ONE question your dream client keeps asking.

Today: what to actually DO with it.

Because here’s the thing.

Most people answer a question once and move on.

But every single question has multiple angles hiding inside it.

Take “how do I feel more confident on camera?”

That’s not one post. That’s six. Maybe more.

🎥 Watch the full video for the breakdown of how to multiply your content ideas without running out of things to say.

📝 Homework: take ONE question from your list and brainstorm 5 different ways to answer it.

Tomorrow’s cheat code is about the difference between content people scroll past… and content people can’t stop watching. 👀

Follow along so you catch it.

Xo,
Shana ...

Content Cheat Code 1️⃣👇🏼

Day 1 of Content Cheat Codes is here!!

Let’s dive into the strategy that’s helped me grow to 30K+ followers and 1M+ YouTube views (and helped my clients land stages + get seen).

Here’s the truth: when you talk to everyone, you connect with no one.

Spoiler: it starts with picturing ONE person. Not your whole audience. Just them.

🎥 Watch the full video for the breakdown + a couple examples that’ll make this click instantly.

📝 Then do the homework: write down 5 questions your dream client asks you all the time. Your next 5 posts are hiding in that list.

New cheat code drops tomorrow.

This one’s about the content ideas you’re leaving on the table without even realizing it. 👀

Tune in so you don’t miss it.

Xo Shana ...

Content Cheat Codes👇🏼

One thing I’ve realized is this...
Creating content isn’t always the hardest part.

Knowing WHAT to create is.

That’s why I’m PUMPED to kick off my brand-new seven-day series, Content Cheat Codes.

For the next seven days… I’m going to share one of my favorite content strategies every single day.

These are the same strategies I use personally, that I teach my private clients, and ultimately?

Help you stop guessing,and start creating content that actually converts.

Every video is going to be quick, actionable, and end with homework you can implement right away.

Like that same day.

So if you’ve ever opened Instagram or LinkedIn, and stared at your phone, and thought, “What am I supposed to post today?”

You’re in the right place.

Mark your calendar because on August 8th, we’re kicking off Content Cheat Code #1.

And by the end of this series - creating content is going to feel so much easier.

LFG! 🔥 ...

This will ruffle some feathers 🪶

I’m a firm believer that the most important things to help you grow your business, are NOT:

More strategy.
More grind.
More effort.

While you DO need those things in different seasons - there is one thing that is imperative during ALL seasons.

And that is experiencing the wild fullness and beauty that this life has to offer.

Appreciating the present, while working toward the future.

This might look like morning gratitude walks.
Or maybe girls nights on the weekends.
Or weekly date nights.
Spontaneous fun activities with your kids.

Well… around here, we like to live big.

So don’t mind me while I unapologetically take up space and do things that my childhood self absolutely LOVED.

And what a gift to get to share it with my two children now too.

Life is short - live big.

Xo,
Shana ...

Some of these are nuts. 🤯

Weird, woo, witchy things that have actually worked for me with:

S.A. Recovery
💫 Reiki - cleared energy blocks and allowed me to heal
💫 Hypnotherapy - although this didn’t heal it more so put on a bandaid
💫 PTSD therapy - CPT (cognitive processing therapy)
💫 Naked cuddling - a form of exposure therapy when my body was in fight or flight
💫 Journaling
💫 Cord cutting ceremonies
💫 Somatic Dance
💫 Community

Eating Disorder Recovery ❤️‍🩹
💫 Journaling
💫 Rewiring neural pathways and thought patterns
💫 Art therapy
💫 Self-expression as medicine

Entrepreneurship 🔮
💫 Journaling
💫 Hiring a damn coach
💫 Getting in nature
💫 Experiencing AWE
💫 Recognizing magic wherever possible
💫 Romanticizing my life
💫 Learning my Human Design

An 11 year marriage 🔥
💫 Learning our Human Designs
💫 Journaling
💫 Choosing love every day
💫 Showing up for small things
💫 Putting crystals in our room 😅
💫 Telling him all of my weird spiritual thoughts and ideas
💫 Learning that we might have different views and that’s okay

Two unmedicated births 👶🏻
💫 Hypnobirthing
💫 Essential oils
💫 Screaming lol

Identity shifts 💫
💫 Tarot & Oracle cards
💫 Rituals & visual reminders of where I’m going
💫 Vision boards
💫 Writing to myself as though it’s already happened
💫 Spinal energetics work

And uncertainty 🔮
💫 Faith in God
💫 Believing the Universe is conspiring for my highest good
💫 Learning my Human Design

There is so much more but there’s a few 🫶🏼

What did I miss?? ...

This story still makes me laugh 😆

Here’s what I know about building a personal brand online.

1. You get clear on what you do, who you serve, and how to talk about it online (and IRL).

2 You build a strategy for how to show up so it reflects step 1.

3. You show up consistently, according to the plan.

Do you know your personal brand?! ...

I think it’s time to deep clean this coffee station. 😆

Real Q though… How are you differentiating your content these days?

Everyone’s doing yap videos - which honestly, is great!

I’ve been saying for years, the world needs more women showing up confidently on video. 🎥🔥

But a lot of them are starting to look and feel the same…

I believe we’re at the beginning of a shift back toward making visuals more compelling, in conjunction with the authentic yaps.

What do you think? Agree or disagree? ...