Video is the best content to create to make your business stand out in the noise.
And the best news is – you DO NOT have to hire a company to create all the videos you should be making for your business.
(Weird thing for a video producer to be saying, right?)
But it’s true!
So here goes… I’m spilling the tea on all the different kinds of video you can (and should be!) creating for your business. I’ll even clue you in on which ones you can do yourselves (PS there’s a lot of options!), and which ones should be produced by a professional to make the maximum impact.
Check it out – here’s what’s in this blog:
- How to use video to build your brand.
- The different kinds of videos you should be creating for your business.
- How to expand your reach and audience using video!
In this day and age – it is incredibly crucial to show up on-camera for your business!
Because of the current landscape, there has never been a better time to grow your business with video!
- No form of content will help you stand out faster than video.
- Video is the most engaging form of content you can create for your business.
- Video will create trust the fastest out of any medium.
Video Helps Attract Your Ideal Customers
My YouTube videos helped me land my most well-known client. (Have you heard of GoDaddy?)
That’s right – I said YouTube videos.
And I didn’t have a high subscriber count.
I didn’t have a massive following.
They didn’t choose me because I was an influencer.
I had never even run an ad for my business!
They chose me because of the content I was putting out – because they liked my vibe, and my energy, and the way I represented myself in my videos. And just like that – GoDaddy became a recurring client of mine! This just goes to show you the power of video in attracting your dream clients.
And juuuuuust in case you still aren’t convinced… I’m just gonna slide over some stats for you.
7 Reasons You Should be Creating Video for Your Business:
- Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
- Video increases organic search traffic on a website by 157%. (Conversion XL)
- On average, people spend 2.6x more time on pages with video than without. (Wistia)
- 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
So like I’ve been saying… video is powerful.
When you create video for your business, you build your brand and expand your reach exponentially.
And what’s even more important – video that features YOU builds trust and rapport with your audience faster than any other form of content.
There is a certain psychology involved when someone watches a video of you speaking to the camera.
It makes them feel like they have a personal relationship with you because of the eye-to-eye connection you establish.
Plus, they are inviting you into the privacy of their own homes – watching your videos from their living room couch, on their back patio while they sip wine, or while they’re crushing the treadmill at the gym.
Vulnerable moments when their guard is down.
And they’re spending them with you.
This presents such a huge opportunity to build relationships with your potential customers, my friend!
So let’s dive into the details of how you can stand out with video – what kinds of videos you can create to stand out in the noise!
7 Types of Videos You Can Create Yourself:
- Brand-Building Live Sessions (Facebook + Instagram)
- Behind-The-Scenes inside looks into your business (Instagram Stories, Instagram Posts)
- Presentations (Facebook + Instagram Lives, Webinars)
- Testimonials (have clients record themselves, or record via Zoom Call)
- Storytelling Posts (Instagram Stories)
- Informational Video Series (YouTube)
- Product Demos (Instagram Stories + Instagram Posts + Facebook Posts)
8 Types of Videos You Should Outsource to a Professional:
- Brand Story (Introduce your brand to the world)
- Solutions Story (Customer-focused product video)
- Origin Story (How your brand came to be)
- Highlight Story (Product reveal or brand highlight)
- Engagement Stories (Promotional videos + ads)
- Transformation Stories (Testimonials)
- Social Stories (Informational Video Series)
- Explainer Stories (Instructional / tutorials)
These are by no means all-inclusive lists! Just a starting point to get your creative wheels spinning.
But the bottom line is this: video is the essential tool your business is missing.
And if you’re not creating video for your business, your brand will get lost in the noise.
Happy brand-building my friend.
*If you’re like me and looking for more – check out my fave resource for getting started with video!
